Did you know that in the USA alone, the annual spent during the Easter season is close to $226 per household? This, however, still excludes how brands transform their marketing activities to the seasonal marketing campaigns. Let's see how your company can utilise Easter holiday season for its marketing advantages with creative Easter marketing ideas.
Before jumping into a new campaign preparation, here are things to keep in mind!
1. DO YOUR RESEARCH!
Before setting up a strategy (2) and implementation plan (3), it is important to understand how your buyer personas actually celebrate Easter? For example, while many countries in Western Europe celebrate Easter end of April, Eastern Europe and Cyprus, for example, celebrate the holiday only in a month time! Check who your customers are, where they are from, and if they even do celebrate the holiday before planning a campaign.
SEE HOW CADBURY DID IT:
2. START EARLY
Timing is one of the most important predominators for your cmpaign success. If you are able to grab the attention of your customers and prospects at the right moment in time, you are 50% to achieving your marketing goals.
3. CONSIDER EVENT MARKETING
Events are a powerful way to attract people in a creative way, engage them in a conversation and bring them closer to the purchase stage of the customer journey. Below are some campaign ideas to consider.
- (Online) Easter egg hunt
SEE HOW CO-OPERATIVE FOOD DID IT:
Co-operative Food asked people to count the number of eggs on its easterlovedbyus.com website and share their answers on social media with #coopeasterhunt.
- Discount contest
- Photo contest on social media
SEE HOW HOTEL CHOCOLAT DID IT:
The company decided to run a photo contest #TheBeauBunny on their social media channels, encouraging people to take a selfie with their Easter bunny, standing at the entrance of 39 of its stores.
Hare-raising news - I'm in Tunbridge Wells today! pic.twitter.com/NTL04RzxOK— TheBeauBunny (@TheBeauBunny) April 1, 2015
- Easter Quiz
- Rabbit Rewards Poll
- Easter Treat Retweet
- Social media games to win a prize
SEE HOW SPAR DID IT:
The retailer encouraged its social media followers to design their own chick to win an Easter treat.
4. INTEGRATE ACROSS MULTIPLE CHANNELS
Use multi-channel marketing to boost your campaign performance. You can include the following:
- Your website theme transformation
- Social media cover images update
- 'Easter egg' direct-mail postcard
- Send a newsletter with Easter greetings
- Distribute Easter basket bundles
- Give-away Easter 'cookbooks'
- Run a charity food trade-in
- Facebook games and apps
- Mobile apps
- Greetings video from the CEO
5. LEARN FROM OTHERS
There is good number of brand campaigns that have rocked their Easter marketing campaigns. Let's have a look at a few of our favorites!
MARKS & SPENCER FOODS, EASTER ADVENTURES IN CHOCOLATE
CADBURY DAIRY MILK EGG 'N' SPOON
THANKS A MILLION - CADBURY’S
#FINDTHEEGGS - TESCO
EARSTER CATS - WHISKAS
As you can see, there are many creative ways your brand can engage in Easter marketing to command customer attention and generate tons of positive PR for your company. To increase campaign awareness, consider talking to local newspapers, radio, TV stations, and bloggers to feature the footage from your most creative Easter promotions.
What is your favorite Easter marketing campaign? What stood out for you? Share your experience with us in the comments section below!