6 Of The Best Email Marketing Software To Manage Large Accounts

Kristina Frunze, Jun. 1, 2015Email Marketing
6 Of The Best Email Marketing Software To Manage Large Accounts

One of the advantages of email marketing is that it is relatively low cost compared to traditional marketing channels, as you do not have to pay for billboards, flyers etc. Notice, we said relatively low cost and NOT free. As companies grow, good software is needed to manage the growing number of contacts and emails being sent to convert leads into paying customers. There are plenty of options out there, but take a look at some of our favourites at 7marketz Inc.

Note: this is not a detailed list. These are just suggestions to get you started. Further research into each service is required to know which software works best for your specific business.

Mailchimp

mailchimp

Description

With its easily recognizable logo, the brand is favoured by many marketers, including us. Its a drag and drop editor makes it easy to create emails in preview mode, HTML or CSS. Mailchimp allows integration with other services (e.g Google Analytics, Shopify and HubSpot) and has one of the best reporting tools to evaluate the effectiveness of a campaign.

Software features

Features Available Features Unavailable
Free Plan Annual Plans
Image Library Money-Back Guarantee
Unlimited Emails Chat Suppor
Custom Autoresponders 24/7 Phone Support
Email Templates Multiple Users
Tracking User Segments
Gmail Import Survey
Sign Up forms Social Media Marketing.
Google Analytics Integration
A/B Testing  

Pricing

Free when sending less than12,000 emails/month to less than 2000 subscribers. Paid plans range from $10/month for unlimited emails to a maximum of 500 subscribers, and $240 for unlimited emails up to 50,000 subscribers.

Verticalresponse

vertical response

Description

This email platform is quite popular among the nonprofits and small businesses on budget. The pay-as-you-go pricing model and minimalistic features seem to be its most appealing aspects.

Software features

Features Available Features Unavailable
Free Plan Annual Plans
Image Library Free Trial Money-Back Guarantee
Unlimited Emails Custom Autoresponders
Email Templates 24/7 Phone Support
Tracking Multiple Users
Sign Up forms Gmail Import
Chat Support Google Analytics
User Segments Survey
  A/B Testing
  Social Media Marketing

Pricing

Pay as you go rates start at $7.50 for 300 emails with volume discounts available. Monthly plans start at $8.80/month for unlimited emails to 500 subscribers.

Aweber

aweber

Description

An early player in the email software market founded in 1998. It specializes in newsletters as an email marketing tool and has a number of readyto use templates to jump right in.

Software features

Features Available Features Unavailable
Money-Back Guarantee Annual Plans
Unlimited Emails Free Plan
Tracking Free Trial
Sign Up forms Image Library
Chat Support Custom Autoresponders
User Segments Email Templates
A/B Testing 24/7 Phone Support
Multiple Users
Gmail Import
Google Analytics
Survey
Social Media Marketing

Pricing

Monthly plans range from $19/month for 500 subscribers to $149/month for 25,000 subscribers, including unlimited sends. There is also a $1 trial available for the first month.

Getresponse

Getresponse

Description

Getresponse is another good email software tool with the ability to create responsive newsletters that work well on desktop and mobile. It also integrates other parts of CRM, social and e-commerce systems, such as Facebook, Salesforce and a host of others.

Software features

Features Available Features Unavailable
Annual Plans Free Plan Available
Free Trial Money-Back Guarantee
Unlimited Emails Image Library
Email Templates 24/7 Phone Support
Tracking
Sign Up forms
Chat Support
User Segments
Custom Auto responders
Multiple Users
Gmail Import
Google Analytics
Survey
A/B Testing
Social Media Marketing

Pricing

$15 a month lets you send unlimited email to 1000 subscribers. There is also a 15% discount if you purchase the annual plan.  

Constant Contact

Constant Contact

Description

This email software is known for its wide array of choices with over 400 customizable templates. Facebook and Wordpress integration makes it easier to use for corporate entities and individuals with large subscriber lists.

Software features

Features Available Features Unavailable
Free Trial Annual Plans
Image Library Free Plan
Unlimited Emails Custom Auto responders
Email Templates 24/7 Phone Support
Tracking Multiple Users
Sign Up forms A/B Testing
Chat Support Social Media Marketing
User Segments
Money-Back Guarantee
Gmail Import
Google Analytics
Survey

Pricing

Free trial available for 60 days. Prices start at $20/month for basic email to 500 contacts. For Email Plus accounts (including surveys, social media integration and promotions), subscriptions start at $45/month  

Benchmark Email

Benchmark email

Description

Benchmark is considered a one-stop shop for email campaign creation and tracking. There is flexibility with template customization, which helps in creating campaigns that would complement your brand better.

Software Features

Features Available Features Unavailable
Free Plan Free Trial
Image Library Money-Back Guarantee
Unlimited Emails 24/7 Phone Support
Email Templates Multiple Users
Tracking Gmail Import
Sign Up forms
Chat Support
User Segments
Annual Plans Available
Custom Auto responders
Google Analytics
Survey
A/B Testing
Social Media Marketing

Pricing

Starts at $9.95/month for 600 emails. A list based account costs $11.95/month for unlimited emails for up to 600 contacts. These are just SOME of the best email marketing software platforms out there. Like we said, only use this as a guide and research further which email would work best for your company and its needs.

What other email platforms would you put on the list? Let us know in the comment section below!

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