A visual speaks a thousand words. In a constantly changing social media environment where the viewer’s attention span (8.25 sec) is now even lower than that of a goldfish (9 sec), appealing visuals are the key to grabbing and retaining the viewer’s attention. Flooding the visitor space with broad ranging jargon (quantitative) is the tried and tested recipe for spam. Leveraging aesthetic educational content (qualitative) is what will set your online presence apart from the competition.
Attention is social media’s most valuable currency and a surefire way to minting is through well designed, aesthetically pleasing content. Around 65% of the entire population are visual learners. Do you still think that visually appealing content isn't worth the return? I assume not. Let’s get started on all the social media design tips and best practices you can employ to maximize the impact of your social media presence.
1. BASIC DESIGN PRINCIPLES
Just like you place high value on yourself and would not go to work inappropriately dressed, why would you present your valuable information inappropriately? The better you present something - the better it is perceived. This principle applies to almost anything.
In the field of Social Media Marketing, as a social media marketer, having an acceptable level of understanding in the field of design (especially social media design) and presentation goes a long way. Anything that is well designed and presented will get the message across with ease, and it will be received in the same way while keeping the viewers attention.
READ MORE: HOW WEB DESIGN EVOLVED THROUGHOUT THE YEARS
2. CONSISTENCY AND STYLE GUIDE
Source : Bing product guidelines
Keeping your buyer persona in mind, developing a style guide that appeals to their senses, while being consistent throughout all online platforms, is the foundation on which an outstanding social media design strategy is built. Social media design tips and styling references are plentiful around the web, yet few businesses choose to look into and make the most they can! Be a part of the limited few.
In simple terms, anywhere they see you, they instantly recognize you! This level of uniformity and attention to detail facilitates the reinforcement of your consistent brand identity to the pool of viewers. It shows an organization-wide commitment to excellence and precision.
3. LESS IS MORE
Source : PH Digital Labs
In attempts to provide the most attention-grabbing content and visuals, Social Media Managers often forget the basic design principle of simplicity. Simplicity is the key to expressing the value of information, while not compromising the quality.
Minimalistic, striking, aesthetically curated graphics, visual posts, cover photos etc. are what will make you stand out in a sea full of visuals. Even if you take away just one of these social media design tips, let it be this - Less is more!
4. STAY UP TO DATE
The social media landscape is ever evolving. Keeping up with the latest design and information sharing trends, as well as the expectations viewers have from various platforms gives you that defining edge over competitors. Their loss may very well be your gain!
The only way to stay relevant and relatable is to keep up. Minimum efforts invested into continually adapting and improving your overall social media strategy can go a long way.
5. SOCIAL MEDIA OPTIMIZATION
There are a wide variety of available channels. Choosing the right ones and optimizing your content for them is one of the best decisions you could make as a serious player. High-quality design and imagery radiate a sense of dedication, sophistication and an ongoing commitment to providing competent information. That said, each platform has its own set of frameworks.
Lucky for you that there is no need of memorizing the specifications of each of these frameworks - this sinfographic provides an overview of all the relevant imagery details to be taken into consideration when optimizing content. Along with the imagery - text, formatting, theme of visuals are all complementing aspects to be considered in maintaining overall consistency.
Source: Make a Website Hub
Eventually, design is a creative process. No matter how many lists you read, ultimately the creative quotient of the work is what will reap the highest rewards. Keeping in mind all the guidelines above, experimenting and enjoying the process is what will prove to be successful in the end. Creativity demands freedom. Keeping the Social Media Manger responsible towards the end goal is a good practice. That being said, setting an environment of creative freedom and autonomy is what will facilitate the achievement of those very same goals.
Here are my favorite examples of well-executed social media design strategies (learn from the biggest and the best!)
Take these social media design tips seriously and experience the exponential improvement first hand. Being self-reliant is a formidable quality, although a professional team is your best bet at getting the highest return on your invested resources. Do what you do best (in case you aren’t a designer) and let the professionals handle your design needs.
What design technique has worked best for your social media? Share your experience with us in the comments section below!