Your startup company has less than 100 followers on Twitter? The only question I feel like asking you is: How did you manage not to get any followers? Twitter is probably one of the best and definitely the easiest platforms for gaining social capital. Studies also have proven Twitter to be one of the main drivers of website traffic among all the social channels.
So, when we are finally clear, let’s move to the ways to help your startup flourish and bloom on Twitter.
Here are some important Twitter statstics you must know:
- 19% of Twitter users are among the first to buy/try new products, compared to only 10% of the general population. An additional 25% of Twitter users buy/try new products before others (though not "first") as compared to only 12% of the general population;
- 42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter.
- 67% of Twitter users are more likely to buy brands that they "follow".
- Companies that use Twitter average 2x more leads per month than those that do not.
Below is a quick Twitter guide for startups to follow and take advantage of social marketing for your business.
MAKE IT LOOK ATTRACTIVE
The main idea is to make your account look not like a ghost, but rather as a regularly updated and taken care of. When a potential customer finds your account, it must have a profile picture, cover photo, filled up personal information and a link. Remember that no one will follow the account that has no profile picture, for one simple reason: it looks fake.
The rule is easy – you don’t post, no one notices you. The more you post the more chances you have to get the attention of your potential audience.
It is great if you have your own content to post, it brings more traffic to your website. But even if you don’t promote your own content, you can still share the links and pictures you enjoy from around the web.
The hashtags are the very essence of Twitter. You really can’t imagine Twitter without them. Ok, if you are head of NASA or Mario Draghi, then you don’t have to care much about the tags… but you are not, and that’s why you are reading this guide.
The hashtags can play different roles in your tweet: it can just mark a category, a topic you are writing about, for example, finance, insurance, marketing. Or you can use it as an independent phrase – it will play an expression role in your tweet. For example, ‘#MarketingRocks or the best ways to attract readers to your blog’.
USE DIFFERENT TYPES OF CONTENT
Of course, you can stick to posting only links and famous quotes. But it would be much more entertaining for your followers if you were trying to make it diverse.
Here are some content ideas you could use:
- Pictures, insider photos of your company and team, fun images – all kinds of visual content. Keep in mind that tweets with images are getting 18% more clicks, 89% more favorites and 150% more retweets than the text-only tweets!
- Gifs! This is one of the best ways to illustrate and enhance your content. Feel free to create your own or take the ready ones, for example on giphy.com. A great gif with a quote from ‘Friends’ or ‘The Big Bang Theory’ can really add spice even to the most boring content, letting you show your opinion on a certain topic.
- A good witty quote can get much more engagement than a regular tweet with a picture and a link.
- Check what hashtags are trending at the moment and share your opinion. For example, let’s take #elections2016 hashtag. How could we use it? Connect your brand with the trending topic and get appraisal likes for the smart tweet.
- Think about the question that could possibly bother your audience. Pin it to the top of your page and invite people to take part in your mini-survey.
- Include Action words, such as "Download" (increase CTR by 13%) and"Retweet" (increase shares 23x)
- Tweet about statistics to increase the reach of your posts (also 5.4% more shares).
- Talk about your offers to get 18% more clicks and 29.8% more retweets.
TALK TO PEOPLE
Don’t be shy to like, retweet or reply to people. Basically, this is why you are on Twitter – to talk and enjoy your time. Follow the unique Twitter’s spirit and soon enough you will notice that you follower list is expanding by itself.
If you have just created an account, you don’t have to wait for others to discover you. Follow them! It’s a common Twitter courtesy to follow back. It goes both ways: you can also follow back the accounts that seem interesting and useful for you.
Search the tags, you are commonly using, to find the people from your industry or who are interested in what you are doing. There are millions of users on Twitter and you will find like-minded people for sure!
Let’s move from the basics to hi-tech. You don’t have to check the mentions and track the followers and unfollowers manually. There are great apps to this boring job: unfollowers, HootSuite, SocialBro, ManageFlitter.
These apps provide you with deep analytics and even such a great features as calculating the most beneficial time to post. Play with the functions to find out what really helps you in your job. Try a couple of apps, because it is very common that what works perfectly for one social media manager, might be not as comfortable with the other.
Ok, that was a great excuse, I admit. But I told you, I can beat anything! You believe you don’t have time? No worries, all you need is an hour per week (maximum!) to schedule the tweets. Use Buffer, HootSuite, FutureTweets, LaterBro or any other app to save time and plan all your activities.
TIP: SCHEDULE TWEETS FOR LATE AT NIGHT TO BOOST YOUR REACH
TREND MONITORING TOOLS
Another hi-tech tool that can significantly simplify all the process of finding popular content is a trend tracker. For example, twazzup – tracks any brand or name, and instantly gets updates on what people are tweeting about. As a bonus, you can find the top influencers. Ice Rocket – not just for Twitter, it can be also used on Facebook. With this tool, you can monitor anything, and for pretty much any language.
FOLLOW THE BEST PRACTICES
Once you've got the above covered, it's important to analyse the data to define what works best for your business and what doesn't. Here is a good guide to get you started before you have collected enough data from your own performance:
- images are 34% more likely to get retweeted
- URL placed in the middle of the tweet are 26% more likely to get retweeted
- hashtags are 33% more likely to get retweeted
- one hashtag is 69% more likely to get retweets
- hashtags with 11 or more characters get 117% more retweets than those within 6 and 10 characters
- direct message campaigns get on average a 300% higher click rate than one-off email campaigns
Twitter is not complicated at all. It is a very intuitive channel and fast-paced. That’s the main beauty of it. On Twitter, you can be yourself and express your personality (in just 140 characters). I hope after this article you will fall in love with Twitter…and , well, have more than 100 followers!
Tweet us about your success at @7marketz! See you on Twitter!