With the rising number in new brokerage firms, there might be times when your company might not be able to recruit qualified personnel to handle your marketing operations. Or even if you already have a marketing department, your forex campaigns might not have reached the objectives you were aiming for. These are some of the primary reasons when agency services might cross your mind. In this post we highlight some of the major advantages of working with a specialised forex marketing agency.
Efficiency is an important factor in every organisation, often described as “time vs. cost”, where the whole team is involved in operations. Your company may be paying a payroll for 3-5 people, while an agency can get you the whole 10 qualified specialists involved to deliver the results you are aiming for. In this case, your company is getting more done for less cost.
Effectiveness of every campaign lies in the core of the specialized team, the industry network, and negotiation skills. Even if your marketing department hasn’t got the necessary contacts with the media buying and other advertising partners, an agency can help you get the placements you are looking for through the industry contacts and cooperation with their own partners to win over a promotional spot for your brokerage firm.
Flexibility might be something that you can also get in house to a certain degree, but eventually, this last point will help you determine which forex marketing agency to choose from the alternatives available from the selection. A reliable agency should be able to provide you with some, if not all, of the following:
A) CANCELLATION POLICY
If you see that campaigns are not performing as expected or you have got a communication issue with the agency, there must be a policy set in place allowing you to cancel cooperation at any time.
B) ECPL DEALS AND FLEXIBLE PAYMENTS, WHERE APPLICABLE
Every company has got different payment structure, some are working based on hourly performance, others project-based, and some work on hybrid model. You should look for the agency that will be able to provide you with a custom pricingtailored towards your company needs.
C) TARGET MARKETS OF YOUR CHOICE, NOT THEIRS
Going around some of the agencies, you might get stuck in the decision of which markets to choose from the selection given to you by the marketing agency, which is not always right. Of course, media companies might have some more contacts in one region than another, and more subscribers from country A than in country B, but the primary question must always remain – what is your target market? The agency should only then check the resources and provide you with the plan to achieve your goals, and not you, adjusting your goals based on agency’s reach.
These are some of the primary reasons when selecting a forex marketing agency for your next campaign.
Tell us, what are you looking for in a media partner?