Many companies are struggling with defining how advertising helps in buying (really!) In response to that, marketing departments are struggling to present measurable ROI results to the management and get approvals for moving the advertsing campaigns forwards. This post is...

Like its predecessors ‘Big Data’ and ‘Gamification’, Programmatic buying is shaping up to become one of the biggest marketing/advertising buzzwords this year. With its growing popularity, there tends to be a cumbersome amount of information and fluff on the World...