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How to work with opinion leaders on social media

Guest post by Mary Kleim Promoting a brand or a product is a multimillion industry, utilizing significant percentages of company’s resources. Recent developments, particularly the Internet and social media, have tipped the balance in favor of people instead of organizations. Enterprising...
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Too Far Into The Future: Impossible Marketing Realities

“Aerial cars will fly between great centers of population, arriving and departing on fixed schedules and carrying their human cargoes” (Henry Litchfield, 1901) Humanity has always been dreaming about the impossible: should we take crazy experiments with wings, parachute costumes...
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Small Business Guide to Instagram Success

There are unexplainable things in this world: some people see ghosts, others prefer fairies or zombies… and some people have a stubborn belief that a business can’t succeed on Instagram. “Whaaat?” say Asos, Amazon, John Frieda and many others who...
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