No need to say that whatever you create in 2016 and further, you need to socially promote. 40% of the population is using Internet and 50 more people will join to World Wide Web the moment you reach the end of this sentence. Basically, it means that you can reach half of the population just by sitting in your chair!
Let’s get it straight: in this age of social media and overall web breakout, it is already nonsense to spend lots of money solely on TV advertising. Practically saying, usually cost per acquisition is not less than the price of the app. Why spend a fortune when you can use other more efficient and creative ways to entice people to buy your product? Let’s dive into some of the best practices on how to manage your social promotion for a mobile app. These points will help you understand how to actually start a social promotion, as well as how to use social media to bring your app tons of loyal fans.
1. STAY HUMAN
If you are not the best wordsmith in town – no need to be discouraged! As practice shows, success on social media is acquired by those app developers, who managed to stay REAL. Be yourself: if you are small app developer – be him. Be passionate and generous in giving back by thanking for following and replying to your audience’s questions, comments and ideas. Show them you are as human as them, and your main purpose is to create a better app for them, not just to be famous or make money.
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2. ALWAYS ADD VALUE
Let’s be honest, we want to spread our ideas into the world, but also, we want to get paid. However, when promoting your app on social media never focus solely on making money. If you are trying to sell – buddy, you’ve come to a wrong place. If people “liked” your page, it’s not because they are ready to buy, but because your page gives something valuable to them like useful information, or more often, FUN! Content that adds value will bring you a trust of followers. Tips and tricks, articles related to your app, jokes, photos – anything that will make your followers more enlightened and educated. One more thing to remember: we keep talking about fun; however, remember that it should be entertaining to the same extent as it should be professional! Pay attention to the rules of social media marketing. Keep it at a high level and always try to give more than you are getting – you will feel the same attitude from your customers soon.
3. SAVE TIME BY USING NEW TECHNOLOGY
You have to keep a dialogue with your audience; however, there is no need to spend ALL your time on social media. Use relevant technology for social media activity. For example, Hootsuite, a social media management tool, which gives you an opportunity to schedule your posts on Facebook, LinkedIn and Twitter in advance. So, all you have to do is to gather up a lot of delighting content and press the right buttons. It’s a great tool to keep you on regular publishing schedule as even if you decided to get a bit more of sleep – your followers will still get fresh posts!
4. USE THE POWER OF ANIMATION
Create a great product video. Let it be entertaining and thought-provoking. Create a story people can relate to. No need to look bigger than you are. Be yourself. Later on, you can create other types of video content: quick how-to videos, videos featuring sneak-peeks into new fucntions in your app - be creative thou shall be rewarded.
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4. GET MARRIED TO YOUR SOCIAL CHANNELS
Not literally, of course, but successfully managing social promotion means starting a long-term relationship with your audience. It requires commitment and attention. The more followers you have, the more committed is required: every day or two, post engaging, thought-provoking content, questions that will generate discussions, special offers as well as user-generated content, such as photos, screenshots and other contributions. Keep your channels alive, engage your online community and soon your efforts will bear fruit in the form of loyal and delighted users, coming back for more.
Here is your infographic checklist:
As you see, it is not that hard to figure out what social promotion for the mobile app is. However, it is harder to stay consistent and passionate. Look at social media as an incredible way to boost the popularity of your app, to get feedback from your customers, and to keep an open dialogue with them. Keep looking for new ways and ideas to make your app successful. Manage your social promotion with passion and your audience will reward you with love, support and long-term engagement.