Have you ever purchased a new phone, and just when you start getting used to it, a newer model is released? This is exactly how digital marketing works. It evolves at a remarkable pace and marketers need to be up to speed and capitalize on these developments. 7marketz has compiled a list of marketing blogs every MARCOM Manager needs to follow to help you do just that. By browsing through each of these sites for 5 minutes a day (at least), you’ll be able to keep up with current affairs in the Marketing world.
DISCLAIMER: This list is not ranked in any particular order and does not guarantee success. You should synthesize information from these sources and implement in your strategy accordingly.
1. Hubspot Blog
Hubspot is the one stop shop for everything you need in inbound marketing. HubSpot provides all-in-one marketing software that integrates blogging, social media analytics and many more aspects to drive traffic to your site. The blog is updated frequently and gives access to case studies, advice and insights for inbound marketing success. Their blog categories cover Marketing, Sales, Agency, Academy and Design.
If you are looking for digital marketing insights backed up by solid data, then Econsultancy is the place to go. Most popular marketing blogs focus on North American marketing trends and research. Econsultancy, on the other hand, gives marketing insights from a European as well as a North American perspective, giving a more global view on marketing. Their use of data and research always gives a sense of credibility to the recommendations given and they cover a broad range topics and business sectors.
This blog has been around for years, way before social media marketing became a buzzword. Social Media Examiner offers useful tips, quick guides and real life examples of how to use social media marketing to leverage your business. Social Media Examiner also provides an annual Social Media Marketing Industry Report that is packed full of detailed analysis and future trends of Social Media marketing. They have a daily podcast where they discuss Social Media and marketing with world renowned experts such as Guy Kawasaki and Seth Godin, to name a few. This blog is definitely a good source for anything regarding the Social Media topic.
You might have heard the phrase “ Content is King” before. But what exactly does that mean? Where do we start? How do we go about it? Content Marketing Institute has the answers. It gives expert advice on creating meaningful content, research on what works and resources to get you started. It is a multi author platform making the information more diverse as various people from different industries give their takes on how the have implemented content marketing for themselves.
Marketers use A/B testing to find optimum campaigns and website designs. Which Test Won is a platform dedicated to the art of A/B testing and provides reports and research on the value of web optimisation. Its most interesting feature is the weekly test it provides for visitors. It takes a real life A/B test and asks users to guess which test led to a higher conversion rate. The experience of learning by doing, is a good way to pick up some of the best practices for selecting digital marketing tactics.
Duct Tape Marketing, as the name implies, offers quick fix marketing that is useful for startups who may have a limited marketing budget or none at all. The advice is simple, practical and easy to implement. The information is not only useful for small businesses. Some advice can be used by larger companies, and can help simplify complex marketing strategies.
And of course, don't forget about 7marketz Social Marketing Blog, where we feature weekly marketing updates and inbound marketing resources. Stay tuned by subscribing on the right side of this blog post. This list is by far not exhaustive, there are many more resources to stay up to date with the latest marketing information. These can get you started and if you already have blogs you follow, just add some of these to your list.
Please leave a comment with your reference of the other blogs that you follow and would recommend to others as a marketing resource to follow.