Do you have difficulties to plan and effectively execute your marketing strategy? No worries – many small businesses face this issue nowadays, especially when the technology is progressing at a speed of the light.
Starting your marketing operations can be, however, a flawless process if you have research insights, a consistent strategy, a solid plan and project management system in place. This blog describes the 7 marketing principles for small businesses to provide you with the necessary insights around marketing strategies and customer engagement tactics to kickoff your marketing operations.
1. Research and analysis
Research and data analysis makes the basis and foundation for any marketing operation within your company. It involves everything from competitor research, social media monitoring to website analytics. As Big Data is evolving, the importance of Business Intelligence and research constitutes the primary stage of any marketing activity.
Research data constitute the key part for building an effective marketing strategy that enables you to plan your roadmap and focus on your business objectives. Undeniably, the correct marketing strategy determines the end-to-end process for the execution of your marketing campaign. Here you will set objectives, define buyer personas and brand positioning.
Here’s a list of the 11 best digital marketing practices in 2014 to help you set the right marketing strategy.
Vivid planning of your marketing campaign is crucial, since it includes the scheduling of what should be done, when and where. You should plan for available budget, focus channels, campaign timeline, communication messages and frequency. All these should be aligned according to your resources and strategy set at the stage 2.
4. Online Visibility
Online Visibility is a core part of marketing principles since you have to increase your brand awareness in order to have strong online presence and give consumers the opportunity to find you. Online visibility is also vital in communication with prospective and existing customers. In this stage, many companies would deploy search engine optimization and marketing (SEO and SEM), content marketing, social media and location marketing.
5. Customer engagement
Without effective engagement with your clients and prospects, your brand will not be able to achieve the marketing KPIs efficiently. Businesses must listen to the audience, monitor and analyse the data about what customers want, need, look for, and respond to. By this way, you will be able to identify the right time, through the channels they use and the content that interests them in order to engage them with your brand. This could be done via live chat support, a free call-back through your website, forums and blogs, social media support, email and SMS.
6. Lead generation
You will want to increase your customer base in order to expand your business, so this stage is crucial for your marketing practises. It is important to reach new customers with cost effective channels and focus on the best quality leads to empower efficiency in your operations.
7. Monitor and optimize
It is more difficult to maintain customers than acquire new ones, making this stage of marketing vital for every business. Continuous engagement with customers and their loyalty will provide you important feedback for your business to improve your operations. The use of CRM tools and email marketing make this stage of your marketing and sales operations more effective.
To optimize your marketing operations, check our beginner’s guide to A/B testing.
To sum up, these principles will help you formulate your marketing strategies, acquire and maintain customers for your business. Of course, this is not the full list, but enough to get your small business marketing up and running in efficient manner. Here are some free tools to help you on your way:
- Google Analytics and CrazyEgg for website analysis and optimization
- Similarweb for competitor analysis
- LikeAnalyzer for public Facebook page performance overview
- SocialBro for your Twitter management
- Simply Measured for all your social media analysis and optimization
- Marketing Grader for online marketing assessment
- Canva for making images
- ZohoCRM as a free CRM for your small business
- and Podio for project management
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