One of my favourite ways to kill time is to watch some videos on YouTube. Millions of hours worth of entertainment right in front of you. Grab some crisps and you are set to watch that funny cat video that went viral. There is one thing that I annoys me however, the advertisements. Always ending up clicking 20 times before the 15 seconds are finished, because we all know that works.
Sounds familiar? I am pretty sure that most people are annoyed by those ads, however regardless of how much we dislike them we do remember them. Matter of fact we might remember those better than our actual grocery list. On average people remember up to 70% of audiovisual information after 3 days, and only 10% of any other visual information; simply because audiovisual information is stickier. (source - Marketingtechbog)
It can’t be denied that videos have become a needed part in our day-to-day lives. We watch videos all the time, whether it is for entertainment reasons or educational. Making it a good choice to include video content in your business.
Why give video marketing a shot
There are many companies that have already implemented videos. Most of them, 83% use video for website marketing, 50% for email marketing and 75% are optimizing video for SEO. A study of BrightRoll surveyed 150 top advertising executives, showed that 91% believe online video is equally or more effective than display advertising, 75% believe it’s more effective than TV, and 68% believe it’s more effective than social media.
Of course Google has also recognized that videos are loved among the searchers, and therefore are often presented first in search results. Having video content on your website will increase the chances by 53 times of getting on the first page in Google results. (source - Econtent)
Getting an insight
20% of your viewers will click away from a video in just 10 seconds or less. About 1/3 of your viewers will be gone by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. This information is gathered with the use of modern technology in data analytics, it offers a lot more than just tracking the view counts nowadays. Marketers can among others gain insight into where their viewers are coming from, viewer’s engagement, drop-off rates, as well as how they contribute to lead generation and actual ROI.
Time to publish
So you have decided to give video marketing a shot, but where do you distribute them? Here are a couple of ideas:
- Share videos on Twitter. Tweets with videos have a 23% increase in shares. Also it is the easiest online content to grow on any social media platform, with 12x more chances to be shared than links and text combined.
- A call-to-action video allows you to explain in your own words the benefits a visitor will receive by taking action. If you do this well, you can drive visitors to subscribe to a newsletter, download an eBook etc.
- Of course you can also use video to advertise your business on other websites and social media. One statistic shows consumers are 27 times more likely to click through a video ad than a standard banner ad.
- E-mail marketing
Study conducted by GetRespone in 2015 showed that emails containing video received, on average nearly 6% higher open rates, and 96% higher click-through rate than non-video emails. Even e-mails simply containing the word video in their subject line increases their open rate from 7 to 13%.
“A minute of video is worth 1.8 million words.” - Dr. James McQuivey
This quote really touches the core of this subject, and why you should consider video marketing.
What are you experiences with video marketing? We would like to hear your thoughts about it.