Social media marketing has become more than just posting updates on a Facebook page. You must know who you want to reach, how you can reach them, where/when they are most active, etc. No matter how big or small your business is, outsourcing or hiring someone to handle your social media is becoming an important part of marketing operations.
Hiring a Social Media Manager requires serious assessment of your resources and possibly an adjustment to your current operational structure. Qualified candidates for this role must have experience with campaign management, SEO, analytics and copywriting. Beyond crafting daily tweets, a strong candidate must be able to measure success in all social media activities. Remember, not everyone who says they can do social media marketing have actually done it successfully!
Make sure to opt for candidates who can turn creativity into effective strategies to promote your brand and engage your target audience in the long-run.
Here is the list of questions which our marketing team uses during the hiring process for a Social Media Manager role. Check it out, and perhaps it can help you too!
Assess social media experience:
- What online communities have you managed in the past?
- Which social media tools do you use?
- Can you describe your biggest social media failure?
- Tell me about a successful social campaign you ran from beginning to end.
Did they do their homework on your business?
- What do you think of our current social media efforts? What could we be doing better?
- What channels do you think are most relevant to our business? How do you use each channel differently?
- What goals should we set for each of our social media accounts?
- What strategies would you use to generate leads?
- What are our competitors doing on social media?
- Give me a couple of examples of social media experiments you’d like to run.
Test their social media knowledge:
- What makes a piece of social media content successful?
- What advertising strategies do you use?
- Tell me about SEO and its relationship with social media.
- What are the relevant metrics for tracking ROI on social media?
- How do you deal with negative comments?
- How would you respond to a troll?
Test their sales skills:
- Pitch my company to me as if I were a potential customer.
- Why do you want to work for our company?
”Social Media Managers Infographic” by Sprout Social
Every company is unique, thus your requirements for a Social Media Manager will be different. A big multinational company has completely different setup from a startup. Your objectives will also make a difference, whether you focus on lead generation, fan acquisition or on client retention. But one element remains, the position of a Social Media Manager should not be considered as an entry-level job.
Choose a party who takes leadership in building your digital reputation, as your online reputation today matters more than ever before.
If you are not ready or able to commit the kind of time and personnel to managing social media campaigns for your brand in-house, this is where outsourcing comes into play. Businesses can find outside experts to help them operate their social media channels. Ultimately, you need seasoned professionals you can rely on.
7MARKETZ social team can help! Contact us to schedule a free consultation.